Home >companies >Maruti starts pilot sale of its LCV after two years of delay

New Delhi: Maruti Suzuki India Ltd on Wednesday said that it will start selling its first light commercial vehicle (LCV)—Super Carry—towards the end of August on a pilot basis.

Initially the vehicle will be sold in Ahmedabad, Kolkata and Ludhiana, the company said in a statement.

Maruti Suzuki was forced to go back to the design board and reconfigure the product after misreading the market as it failed to understand the load factor in the segment. Unlike a car, where one can seat four-to-five people with some luggage, an LCV gets abused in the Indian market. A one tonne truck often carries 1.5 tonne. This delayed the commercial launch of the product. Mint first reported this on 20 April.

Now, Super Carry comes with bigger loading area and better safety features, the company said in the statement.

“Super Carry is designed and developed basis detailed research and understanding of customer requirements. It offers best of both the worlds –power and strength as well as carrying capacity. We are confident Super Carry will enhance the profitability of our customers," said R.S. Kalsi, executive director (marketing and sales), Maruti Suzuki.

It will be retailed through a dedicated ‘Commercial’ sales channel, he said.

It will be available in diesel fuel option. The company has invested about 300 crore to develop the product. It has a payload of 740kg in all terrains.

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