The Discovery Communications India head on launching the Hindi GEC Jeet, reaching out to the masses, and the importance of career detours
When you see his credentials—mechanical engineering from the Birla Institute of Technology (Ranchi) and a degree from the Indian Institute of Management (IIM), Bangalore—you are tempted to silo him as an archetypal corporate leader. But Karan Bajaj, the head of Discovery Communications in India, is anything but a stuffy head honcho leading the American broadcaster’s operations in the country. It’s not easy to label him. Under the Discovery umbrella, he oversees a clutch of channels, including Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Kids and DSPORT, as the company’s senior vice-president and general manager, South Asia, a role he took over in October 2016.
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