Home / Companies / Komli Media raises $30 million from Peepul Capital

Hyderabad: Digital marketer Komli Media India Pvt. Ltd has raised $30 million from private equity firm Peepul Capital Llc along with some of its existing investors, including Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson.

Komli will invest the funds to build technology to enhance its capabilities in mobile advertising, real-time bidding, analytics and help its customers get higher return on investment, Prashant Mehta, chief executive officer, said in a phone interview. It will also use the money improve user experience on existing platforms and strengthen its presence in the Asia Pacific region.

“As digital advertising grows in a fast and fragmented manner, it has become critical for the industry to focus on delivering integrated solutions across social, mobile, display and video," Mehta said. “With the increased funding, we plan to deepen our focus on innovative technologies, such as real time bidding to deliver significantly greater value to our customers," he said.

This is the fifth round of capital infusion for 2006-founded Komli Media that had earlier raised $7 million in 2008 and $6 million in 2010 from Nexus, Helion and Draper Fisher Jurvetson (DFJ). Komli also raised $15 million in 2011 from Nexus, Helion and Norwest Venture Partners. It raised $39 million, its highest so far, from Western Technology Investment, Nexus, Helion and DFJ in 2012.

“We have invested significant amount of capital and people into our technology platforms. As a result, we are able to gain access to 85% of audience in Indian market using some of the technologies we have," Mehta said.

Komli has more than 300 employees in India, Australia, New Zealand, Indonesia, Malaysia, Singapore, Philippines, Thailand, Vietnam and Dubai. The Mumbai-based firm offers advertising solutions in display, mobile, video, social, search and data, and works with leading players in the digital space such as Google Inc., Facebook Inc. and Twitter Inc. It manages Twitter’s sales in Southeast Asia offering advertising solutions such as promoted tweets, promoted accounts and promoted trends. The company recently integrated its real-time bidding (RTB) advertising platform with Facebook’s RTB platform, Facebook Exchange.

The funding should help Komli consolidate its position in India and Southeast Asian markets, said Venkat Shankar, investment director at Peepul Capital. “We believe that India and southeast Asia are at an inflection point in embracing digital advertising," Shankar said in a statement.

Peepul Capital, which manages $700 million, earlier invested in media firms such as news agency IANS India Pvt. Ltd, Associated Broadcasting Co. Pvt. Ltd., the holding company that runs regional news channels under TV9 brand, and animation company DQ Entertainment (International) Ltd.

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