Mumbai: US-based data analytics company Fractal Analytics Inc. said on Monday that it has acquired Singapore-based start-up Mobius Innovations Pte Ltd for an undisclosed amount. The acquisition will help Fractal strengthen its personalized marketing solutions.

“Mobius acquisition will enable our clients to drive hyper-personalized customer conversations on mobile platforms through real time learning using customer context," Srikanth Velamakanni, co-founder and chief executive officer of Fractal Analytics, said in a statement.

Nirmal Palaparthi, who was co-founder of Fractal, left the company in 2012 to start Mobius. The company’s technology solution gathers information on geolocation, open social media data and sentiments to strengthen customer intelligence. “We developed Mobius to enhance consumer intelligence. This integration will help Fractal further advance its innovative analytics platform to help serve the needs of clients around the globe," said Palaparthi in a statement. Fractal Analytics was founded in 2000 and has 800 people in 13 offices around the world serving clients in over 100 countries.

According to a report dated 18 August 2014 by VCCircle, an online business news portal, Fractal was in talks with six start-ups for acquisition deals, the deal with Mobius being the first to be announced. In August 2014, the company also announced its strategic long-term partnership with AIMIA Inc., a global leader in loyalty management. The company also received a $25 million investment from the private equity investment firm TA Associates in 2013.

Mu Sigma Inc., a competitor of Fractal Analytics, made its first acquisition in July 2014. It acquired Singapore-based social media analytics company Webfluenz Pte Ltd for an undisclosed amount. On 13 August 2014, The Economic Times reported that the company could raise up to $500 million and may be valued at $6-7 billion. In January 2014, Mint reported that MuSigma crossed $100 million in revenue.

In a 5 September 2014 report, software lobby Nasscom and Crisil Global Research and Analytics forecast the global Big Data market opportunity to touch $25 billion by 2015 from $5.3 billion in 2011, and the Indian industry to grow five-fold from the current level of $200 million to touch $1 billion by 2015. A 27 June 2014 report by software Nasscom and Blueocean Market Intelligence said the Indian analytics market will cross the $2 billion mark by fiscal 2018.