LG to introduce more LED TVs

LG to introduce more LED TVs

New Delhi: South Korean consumer durables major LG today said it plans to give a push to its LED TV sales by launching more advanced versions of it in 2010 and expects to sell up to 3 lakh units by the end of next year.

“LED TV is one of the focussed areas of the company. We will launch more advanced ones in the first half of 2010," LG Electronics India head of sales Amitabh Tiwari told PTI.

He said the company expects the segment to contribute about 20% of its turnover by the end of next year. At present, LED (lighting emitting diodes) TVs accounts for less than 4% of its overall sales.

The company said it expects to achieve a turnover of Rs13,000 crore this fiscal-end, a 30% growth as against the last financial year.

LG had introduced LED TVs in India in September this year and has already sold over 15,000 units of it. “With the new range, we expect that we will be able to sell around 2.3 lakh to 3 lakh units of it by the end of next year," Tiwari said.

Talking about the new product, he said the new LED TVs to be introduced will be more smaller and about three times more thinner than the present ones.

“One of the features of the new ones (LED TV) is that it will be more thinner. It will be about the size of 2.5 mml. The present ones are three times thicker," he said.

At present, LG sells two models (42LH90QR and 47LH90QR) of LED TVs and are priced at Rs90,000 up to Rs1,10,000 respectively.