Myntra adds Pretr to its cart in bid to expand across channels
The acquisition of omnichannel fashion marketplace Pretr Online Services is part of the online fashion retailer's broader push towards establishing itself as a retailer across multiple channels
Bengaluru: Flipkart-owned fashion retailer Myntra has acquired omnichannel fashion marketplace Pretr Online Services Pvt. Ltd for an undisclosed amount as part of its broader push towards establishing itself as a retailer across channels. In an interview, Myntra chief executive Ananth Narayanan confirmed that Myntra had bought Pretr. He declined to disclose terms of the deal.
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