H&M's Janne Einola on the brand's pricing strategy, strongest markets and why India needs to alter its sourcing norms
New Delhi: Janne Einola is confident that the Swedish fashion retailer Hennes & Mauritz (H&M) will soon be the biggest international apparel retailer in India on the back of its new online store, outpacing Spanish fast fashion brand Zara. The 43-year-old has been working with H&M for 21 years and has been spearheading India business as country manager ever since it launched in 2015. The company has just launched its e-commerce platform, in line with the global strategy of online expansion. H&M also plans to open around 17 new brick-and-mortar stores in India in addition to its online store. The company had nearly doubled annual sales in India between December 2016 and November 2017 to about Rs950 crore from Rs491.5 crore.