‘Shifting to inventory model was BigBasket’s click moment’1 min read . Updated: 26 Jul 2018, 12:40 PM IST
There were three things that made BigBasket's customer proposition very strong: same day delivery, high fill rate and on-time delivery, says co-founder Abhinay Choudhari
When BigBasket started out, there was no concept of apps. This meant customers could not save their location while placing an order. Despite this, BigBasket maintained its tenet of on-time delivery then, as much as it does to date. Right after the first order by a customer, our client service representative would call them and take their exact location through the Lat-Long technique with the map open in front of them on the desktop. Once the location was flagged, it was recorded, and the delivery boy could easily navigate to the customer location using Google Maps. The location data of residential complexes was so accurate that Google Maps even bought this data from us, which was something of a landmark moment for us!