Mumbai:Hector Beverages Pvt. Ltd, which makes energy drink Tzinga, has closed an $8 million investment round led by Sequoia Capital, with participation from existing investors Catamaran Ventures and Footprint Ventures.

Hector will use the funds primarily for marketing and expansion of production capacity, the company said in a statement.

In the two years since its launch, Tzinga Energy Drink has become one of the top-selling energy drinks in such diverse markets such as Bangalore, Goa and the north-eastern states. The new funding will give Hector the financial strength needed to help it penetrate into other parts of the beverages market.

“Tzinga is a pioneer in the energy drink category in India with innovations on product, packaging and distribution," said V.T. Bharadwaj, managing director, Sequoia Capital India Advisors.

Hector Beverages recently launched Paper Boat, a beverage that comes in two traditional Indian variants, Aamras and Jaljeera.

Close