New Delhi: The maker of the Innova multi-utility vehicle (MUV) Toyota Kirloskar Motor Pvt. Ltd unveiled its Yaris sedan at the Auto Expo in Greater Noida on Wednesday.
The Yaris, targeted at the upper middle class consumer, is powered by a 1.5-litre petrol engine and is available in two transmission variants—a 7-speed CVT (continuous variable transmission) and a 5-speed manual.
The Bengaluru-based company is looking to fill the gap between its Etios and Corolla sedans, N. Raja, deputy managing director at the firm, said.
“Our rationale was to retain a customer within the Toyota family for life. The high-end Yaris is intended to be the secondary car in a family," he added.
The Yaris, introduced globally in 1999, has sold over 300,00 units annually, and is manufactured in six countries.
Set to be introduced in the Indian markets in May, the Yaris will be manufactured at Toyota’s Bengaluru plant which has an annual installed capacity to manufacture 210,000 units. At present, the capacity utilisation is under 50%, Raja said.
The company is looking to sell greater volumes and enter the mass market segment, Business Standard reported last month.