Chennai: Two-wheeler maker TVS Motor Co. Ltd appointed Sudarshan Venu additional director of the company with immediate effect, it said in a stock exchange filing on Friday.

The new role will see 23-year-old Venu, son of Venu Srinivasan, chairman and managing director of TVS Motor, effectively functioning as a whole-time director. He joined the company as vice-president in December 2011.

Venu was instrumental in the development of the 125 cc Phoenix motorcycle that was launched in September last year. He also serves as additional director on the board of auto components manufacturer Sundaram Clayton Ltd, the holding company of TVS Motor.

Venu’s elder sister Lakshmi Venu currently serves on the board of Sundaram Clayton as director, strategy.

Venu is the latest of the fourth generation of the family to join the $4 billion TVS Group, which has almost 30 companies under its umbrella.