A look at what consumer companies are doing to capture the heart, mind and wallets of India's millennial consumers
New Delhi: Sulagna Dasgupta, 26, does not remember when she last visited a brick-and-mortar retail store. Definitely not for the past two years, when she moved from Kolkata to New Delhi to work with one of the country’s top publishing firms. Indeed, Dasgupta prefers to buy everything—from clothes to cosmetics—online, because “it’s convenient and cheaper".
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