Hero Motors eyes 5% of global bicycle biz by 2015

Hero Motors eyes 5% of global bicycle biz by 2015

New Delhi: Diversified business entity Hero Motors today said it is aiming to double the size of its business by 2015, targeting 5% of the total cycles’ market in the world by then.

“At present we make 19,000 cycles every day, which means 5.5 million every year. By 2015, we want to double the business that will account for 5% of global bicycle market," Hero Motors managing director Pankaj Munjal said.

By 2015, the global cycle market is expected to be $77.7 billion, he added.

“In the last three years we have invested 600 crore in our business," Munjal said.

Hero Cycles is the flagship of the Hero Motors group, which also has significant presence in auto components sector through various group companies.

Hero Motors today announced association with Formula One (F1) driver Narain Karthikeyan and his F1 team. The company is sponsoring Karthikeyan and his team for the inaugural F1 Grand Prix to be held in India in October this year.

Munjal did not divulge the sponsorship deal size but said, “(F1) Grand Prix is an expensive property". Commenting on the company’s plans for promotion and marketing he said, “We will focus a lot on the on-ground activities and events to promote our association with Karthikeyan".

Asked about the rationale behind the company’s association with the F1 racer, Munjal said: “We have primarily been a business-to- business (B2B) company in the past, but now we are becoming a business-to-consumer (B2C) company".

“Now is the right time to come into the mass media. Going ahead we will launch new brands and products in the high end segment," he added.

Other than Hero Motors, Karthikeyan is also sponsored by the Tata Group, Base Batteries and MRF Tyres. “Even Bharat Petroleum will also do something," Karthikeyan said.