BackAd guru K.V Sridhar to leave SapientNitro, start new venture
K.V Sridhar, better known as Pops in advertising circles, has decided to step down from his post as chief creative officer for SapientNitro India
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Mumbai: Industry veteran K.V Sridhar, better known as Pops in advertising circles, has decided to step down from his post as chief creative officer for SapientNitro India, the integrated marketing and technology agency from the Publicis Group. He is expected to make an announcement about his next assignment, a new venture, in the next few weeks.
“I have been thinking about this for a while now. And, because of my deep involvement at SapientNitro, this decision is strategically and emotionally difficult for me. It has always been my endeavour to do new things, and this new venture is a step in that direction," said Sridhar. He added that while it was too soon to talk about it, he was creating a disruptive model in the creative communication and technology space.
“As an entrepreneur you have the freedom to change and evolve every day, which is important, because that is the pace of things today. I’m not saying it doesn’t happen in other agencies, but larger organisations tend to take much longer to make and amend these decisions," he said.
Sridhar was appointed by SapientNitro as their chief creative officer, for India, in May 2014, to address a growing demand from clients for a combination of creative and technology service offerings in this market. After he took over in 2014, Sridhar was a part of the global executive creative team and worked alongside Sapient India managing director, Rajdeep Endow, as a part of the management team leading the APAC business. Sridhar led the work on successful campaigns for the agency’s key clients, including Nestle India, William Grant and Sons Distillers, British Airways, Taj Hotels, among others, as well as working with global clients. Sridhar was also involved in hiring and training people for the India office.
Widely respected as a creative leader in both Indian and global advertising, Sridhar, says that he will announce his new venture within the next few weeks.
From humble beginnings as a Bollywood film billboard painter to his ascent as one of the most respected creative leaders in India, Sridhar is known in the industry for his work over a career spanning three decades. He took up the assignment at SapientNitro after having spent 17 years as chief creative officer of Leo Burnett- India and the subcontinent. He has also spent a little over eight years, spread over two separate stints with Lowe Lintas as executive creative director.
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