The next transformation of businesses will lie in creating economic value that creates value for society by addressing its needs and challenges
There has been a marked shift in the way people view businesses after the 2008 global financial crisis. Businesses are beginning to be thought of as entities representing greed, manipulation and evil, especially after people across the world were affected by the financial meltdown. While this is true for a few entities, most businesses work to create value for not only their shareholders but also for their customers and employees. A lot of innovations that we take for granted now were first implemented by businesses to solve some unique customer problems.