Mumbai: Tata Value Homes Ltd, a subsidiary of Tata Housing Development Co Ltd, on Monday said that it has tied up with online real estate portal to sell homes online.

The partnership with will allow customers of Tata Value Homes to use the former’s proprietary 3D rendering platform Slice View, the firm said, which will help customers check the building plans and floor plan for each home through a 3D model of the building.

“The way people buy a house has not changed for decades now. Millions still struggle for weeks, months or longer hunting for a home. Slice View brings the whole home search experience online—from beginning to the booking of the flat," said Advitiya Sharma, co-founder of

Tata Value Homes has put up for sale on an inventory of 150 homes across four projects in Pune, Bangalore and Chennai. The average price of the homes being offered online is around 30 lakh, the firm said.

The company started selling homes online last December as a part of Google’s Online Shopping Festival. Later it tied up with e-commerce marketplace and last month it launched its own e-commerce platform

The company said that it has sold almost 700 homes online since December 2013, generating over 300 crore in the value and affordable housing segment.

“Almost 40-45% of our sales are now happening online," said Pawan Sarda, head, marketing and product development, Tata Value Homes. The company will continue selling homes on its own portal as well tie up with other e-commerce companies, he added.

Last week SoftBank Corp., the Japanese telecommunications and Internet corporation, invested around $75 million in, Mint reported on 19 November.

Mumbai-headquartered is owned and operated by Locon Solutions Pvt. Ltd which was founded in 2012 by 12 engineers from the Indian Institute of Technology, Bombay, with an initial investment of 60 lakh. It raised around $19 million in June this year. The investment was led by Helion Venture Partners, Qualcomm Ventures and Nexus Venture Partners. Helion had invested 48 crore, Nexus 43 crore and Qualcomm 24 crore, Mint reported on 19 June.