Nestle India launches Maggi noodles in local flavours
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New Delhi: Nestle India Ltd Tuesday introduced four local flavours of Maggi instant noodles—Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal. The products will be initially sold only on online marketplace Paytm Mall, before introducing them at retail outlets.
Nestle India has also introduced a new pack of three units each of the four flavours priced at Rs240. The company has tied up with search engine Google to promote the new flavours.
This is the first time the local arm of the Swiss packaged food company Nestle SA. is launching products with local flavours.
In a statement, Nestle India said it has used “signature herbs and spices” from various regional cuisines. Amritsari Achari comes with a tangy pickled twist to Maggi, Mumbaiya Chatak Masala has spices like star anise, clove, cinnamon and kasuri methi, Super Chennai Masala comes with aroma curry leaves, red chillies, tamarind and traditional sambar masala spices, while Bengali Jhaal will have panch-foran—a blend of five spices, Nestle said.
This is not the first time Nestle will be selling Maggi noodles on an online marketplace. On 9 November 2015, five months after the country’s food regulator Food Safety and Standards Authority of India (FSSAI) banned its noodles, the company relaunched them on Snapdeal. The entire stock was sold within the first two hours and Nestle sold 45 million packs of Maggi noodles within two weeks of the relaunch, Mint reported on 24 November 2015.