BackDeals discovery app Little acquires Trideal
As part of the acquisition, Trideal's co-founders and its core team will join Little
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New Delhi: Deals discovery app Little has acquired Chandigarh-based curated deals marketplace Trideal for an undisclosed amount, the company said in a statement on Tuesday.
As part of the acquisition, Trideal’s co-founders and its core team will join Little.
Incubated in Punjab’s Chitkara University, Trideal offers deals across food and beverage, and entertainment with over 1,000 merchants. Operating in Chandigarh, Mohali and Punjab, Trideal claims it gets 7,000-plus unique visitors every month.
Little Internet Pvt. Ltd, which operates Little, raised $50 million from mobile recharge firm Paytm, SAIF Partners and Tiger Global Management in June 2015.
The company provides real-time hyperlocal deals to customers across services like restaurants, movies, hotels, salons, gyms and spas. It was founded by Manish Chopra and Satish Mani, both of whom co-founded online fashion brand Zovi.
“Trideal has a large customer base and significant merchant database in Chandigarh offering excellent deals. The core of Trideal is similar to that of Little, hyperlocal and irresistible deals to customers and a significant business partner to the merchants. Sameer and his team come with good understanding of the online to offline space. Hence, this acquisition fuels our expansion plans in Punjab," said Chopra.
The company claims to have enrolled over 8,000 merchants offering 27,000-plus deals across 11 cities.
By March 2016, the company wants to offer over 50,000 deals and aims to hit a gross merchandise value run rate of $170 million.
Last week, the company announced the appointment of Amisha Sethi as chief marketing officer. She has worked with companies such as AirAsia and BlackBerry earlier.
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