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Business News/ Companies / AppVirality raises funds from Rajan Anandan, others
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AppVirality raises funds from Rajan Anandan, others

The investors include Rajan Anadan, managing director of Google India and Ravi Gururaj, chair of Nasscom Product Council among others

AppVirality, founded in 2014 by Ram Papineni and Laxman Papineni, is planning to use the funds for further product development and hiring, it added. Premium
AppVirality, founded in 2014 by Ram Papineni and Laxman Papineni, is planning to use the funds for further product development and hiring, it added.

Mumbai: Hyderabad-based start-up AppVirality Inc. has raised an undisclosed amount from investors in the US and India.

The investors include Rajan Anadan, managing director of Google India Pvt. Ltd, Ravi Gururaj, chair of Nasscom Product Council , Ashim Mehra, vice president at Baron Capital, and Mohit Saxena, co-founder of InMobi, the company said in a statement on Tuesday.

AppVirality, founded in 2014 by Ram Papineni and Laxman Papineni, is planning to use the funds for further product development and hiring, it added.

AppVirality’s technology solution helps mobile app developers identify and implement growth techniques without having to code. In addition, the company targets users based on factors like location and behaviour to make the timing of campaigns effective.

“Our vision is to build a robust product that gives power to the growth or marketing teams who can login to our dashboard, select growth techniques and implement on the fly—no coding required," said Laxman Papineni in a statement.

AppVirality currently offers two growth techniques aimed at increasing app downloads and user engagement. It hopes to add three more techniques to its product suite by end of May 2015.

“The world is amidst a massive shift in mobile space and we are happy to see one of our portfolio companies is leading this change. This investment will drive the AppViralty to innovate further and bring in more ideas in the market," Ravi Narayan, director with Microsoft Ventures India, said in a statement.

The company is currently is a six-member team working out of III-T Hyderabad .

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Published: 13 Jan 2015, 04:16 PM IST
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