New Delhi: Bharti Airtel Ltd on Monday announced the appointment of Sunil Taldar as the chief executive and director for its DTH business. Taldar will be a member of the Airtel Management Board and will report to Gopal Vittal, chief executive at Bharti Airtel (India and South Asia).

“He takes over from Shashi Arora who after a successful stint of approximately five years as CEO – DTH has moved as MD & CEO, Airtel Payments Bank. In his new role, Sunil will be responsible for driving growth and innovation for Airtel Digital TV, which is a key growth driver within the company’s B2C portfolio," Airtel said in a statement.

Airtel digital TV had 12.4 million customers and recorded revenue growth of 21%, as on the end of the September quarter.

“We are pleased to have Sunil as part of our leadership team and hope that his rich experience across consumer facing categories will add value to our DTH portfolio. I wish Sunil all the best for his new role and look forward to working with him. I would also thank Shashi for his valuable contribution to Airtel Digital TV," Vittal said.

Taldar has previously worked with Cadbury as India sales director and with Mondelez (Indonesia) as country head and has an experience of 28 years in the consumer goods industry.