P&G goes to court again over HUL’s new Rin ad

P&G goes to court again over HUL’s new Rin ad

New Delhi: The maker of Tide detergent, Procter and Gamble Home Products Ltd (P&G) has once again taken Hindustan Unilever Ltd (HUL), which makes the rival Rin, to court.

P&G is contending that a new television commercial by HUL that offers a Rs1 crore prize to consumers who prove that any other detergent is superior to Rin has elements similar to the advertisement it pulled out last month after a court order. The Calcutta high court had last month restrained HUL from telecasting the Rin ad, as it appeared to be mocking Tide.

“We have filed a petition for contempt of court against HUL based on their new Rin commercial showcasing several similar elements as aired in their earlier disparaging advertisement, which was ordered to be taken off (the) air by the Calcutta high court..," a P&G spokesperson said.

P&G’s latest petition, filed before the Calcutta high court last week, seeks to hold HUL in contempt of court. It will come up for hearing on Wednesday.

“We respect the court order and we are in full compliance with the same," a HUL spokesperson said.