Mumbai: Tata Sons Ltd, the holding company of the $96 billion Tata group, on Thursday named Sunil Sinha as resident director, Middle East and North Africa (MENA) region and announced that it plans to establish an office in Dubai for the MENA region, in collaboration with Tata International Ltd.

The aim behind setting up the Dubai office is to enhance and strengthen Tata Sons’ engagement with all stakeholders in the MENA region, and facilitate business growth for Tata group companies, especially in focus sectors that are crucial to development in MENA and are of strategic interest to the group, the company said in a statement.

The revenue of Tata companies, taken together, was $96.79 billion (around 527,047 crore) in 2012-13, with 62.7% of this coming from businesses outside India.

The MENA office will report to Madhu Kannan, member, group executive council, Tata Sons.

Sinha has been with the Tata group for over 31 years, most recently as the chief executive officer of Tata Quality Management Services (TQMS). He currently serves on the board and audit committee of Tata Auto Comp Hendrickson Suspensions Pvt. Ltd and the advisory board of Symbiosis Centre for Distance Learning.

Sinha graduated in mechanical engineering from the Bihar College of Engineering, Patna, in 1982. He completed the advanced management programme from INSEAD, Fontainebleau, France, in 2004, and the advanced strategic management programme from IMD, Lausanne, in 2011.

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