BackJet Airways phases out all low-cost brands
The move is a part of a board-approved business plan announced in August for the airline's return to profitability
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Jet Airways (India) Ltd will offer passengers a two-class, full-service product with a complimentary dining experience on-board all domestic flights, the airline said in a statement on Tuesday.
“We hope that our move to a full-service brand, across all flights demonstrates our commitment to continually enhance the service and hospitality we offer our guests," said Cramer Ball, chief executive officer at Jet Airways.
The move to a full service brand is a part of a board-approved business plan announced in August for the airline’s return to profitability.
Jet Airways’ decision to return to its roots or to phase out its low-cost airline brands Jet Konnect and JetLite comes at a time when Tata Sons Ltd and Singapore Airlines Ltd are awaiting final approvals for their proposed full service airline Vistara.
At present, the state-owned Air India Ltd is the only completely full-service airline operating in the country.
After acquiring Sahara Airlines Ltd in April 2007, Jet Airways renamed the airline as JetLite (India) Ltd. In May 2009, Jet Airways introduced a new all-economy low-fare brand called Jet Airways Konnect. This was in response to a slowdown in passenger traffic in the wake of the slump of 2008 and to compete with low-fare airlines.
Etihad Airways PJSC played a critical role in the decision to switch back to a full-service airline. Last year, Jet Airways sold a 24% stake to Etihad Airways, which is also a full-service airline.
Jet Airways currently operates a fleet of 115 aircraft connecting 75 destinations including Indian and overseas cities.
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