Mumbai:, the Tata group’s upcoming e-commerce venture, has tied up with Genesis Luxury Fashion Pvt. Ltd which retails luxury brands like Coach, Burberry, Furla, Tumi, Hugo BOSS and Jimmy Choo in India to be their only authorized partner for online retail in India. The two companies will also look to getting exclusive luxury brands in India for the first time through the venture.

Genesis is the marketing and distribution partner multiple international brands that include Coach, Burberry, Furla, Tumi, Hugo BOSS, Jimmy Choo, Giorgio Armani, Emporio Armani, Armani Jeans, Bottega Veneta, Canali, G-Star RAW, Michael Kors, Paul Smith and Villeroy & Boch in India.

“Our partnership with Genesis Luxury is a testament to providing the Indian consumer authentic brand experiences directly through authorized sellers and not unknown resellers. Currently, all the international luxury brands online on are through our exclusive tie-up with the Genesis Group, and form a part of Genesis’ portfolio in offline retail," said Ashutosh Pandey, CEO,

He added that Genesis and will jointly target a number of luxury brands that are not present in India or a part of Genesis’ portfolio.

“These will be launched over a period of time on," said Pandey.

“We are excited to partner with which brings a unique online experience to shoppers seeking an authentic brand experience. The essence of Genesis Luxury lies in our philosophy that luxury brands are an experience above all. The partnership reaffirms our commitment to deliver value at par with the brands’ international standards. It will also enable us to expand our presence to cater to our growing affluent consumer market through the vast online network of," said Nikhil Mehra, CEO, Genesis Group.

Last week, the company had said that Tata CLiQ will be launched on 27 May across web, mobile, and mobile apps (Android and iOS). At launch, will offer consumers a shopping experience in apparel, electronics and footwear categories. Over the next few months, the plan is to expand the offering by adding many more categories, brands and features.

The Tata’s launch of tataCLiQ follows the Aditya Birla Group’s and Reliance Industries Ltd’s in the last 6-8 months.