Kalanithi Maran-promoted Sun TV Network Ltd expects to monetize its large-content libraries (Tamil films and serials) by partnering with several digital distribution platforms that transact with customers over the Internet.

To tap the potentially huge non-resident Indian customer base, the Chennai-based company has partnered with YouTube and iTunes to sell Sun TV proprietary content on a “pay per view" basis to customers living across the world, according to an announcement on BSE.

Sun TV operates 33 televisions channels.