P.C. Musthafa: The breakfast king7 min read . Updated: 23 Nov 2018, 09:54 AM IST
The co-founder and CEO of iD Fresh Food tells Mint that technology, design and innovation are essential ingredients for a packaged food company
Midway through our conversation, as we discuss the popularity of new-ish food trends (like the ultra-low-carb keto diet), P.C. Musthafa takes out a steel dabba from his bag. Nestled inside the shiny square box are four idlis, perfectly round and puffed up like new pillows. “The most nutritious food in the world," says Musthafa, CEO and co-founder of iD Fresh Food, with a flourish. “I can have idlis for breakfast, lunch and dinner."
Select your Category