The price of flash sales for airlines
Experts discuss how leaders of companies face peer pressure when most rivals follow a particular strategy
Since January, Indian airlines have launched at least 12 flash sales or limited-duration cheap fare offers. There was a 50% discount sale in January, 75% discount in February, 30% off in March and Rs1 fares in April. July is witnessing its second round of flash sales. Leaders of companies face peer pressure when most rivals follow a particular strategy. Three experts discuss this strategy.