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Barista aims at three-fold rise in India revenue in 3 yrs

Barista aims at three-fold rise in India revenue in 3 yrs

Mumbai: Italian coffee major Lavazza, which owns the Barista coffee chain, is looking at a three-fold rise in its revenue contribution from India to 10% of its global sales over the next three years.

“Today India contributes about 3-4% of Lavazza’s turnover. We want to grow it to 10% in the next three years," Lavazza director for South Asia R Shivashankar told PTI here.

The Turin-based Luigi Lavazza-run Lavazza cafe chain had reported a turnover of €1.2 billion ( 6,870 crore) in 2011. Barista’s India sales currently stand at a little over 200 crore, going by the 3% revenue share to the Group’s overall sales, which come from 90 global markets.

The Italian company had bought Barista in April 2007. It opened its own brand store Espression in Delhi last year, positioned at the premium segment. “We want to open Espressions in every metro but it depends on the right place and right property. Within the next six months to one year, we will open more Espression stores - preferably two in every metro. We are quite happy the way the Connaught Place (Delhi) store is doing," he said.

Unlike its competitor Cafe Coffee Day which is targeting small towns, Lavazza still bets big on large cities. “We are more focused on larger towns than smaller towns. There is so much opportunity in big cities. We could next look at cities like Pune, Ahmednagar," he said.

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