‘We’re a bunch of storytellers running a motorcycle company’
It is just about uncomplicated, old-school, thoroughbred values that make the Royal Enfield an all-terrain motorcycle, says company president Rudratej Singh
Rudratej Singh, president of motorcycle maker Royal Enfield, is bullish on the fastest-growing two-wheeler brand, which is propelling the growth of the middleweight motorcycle segment (250cc-750cc) in India and the world over. Cue, the nostalgia alert. The company’s nostalgia play with its classic range—Continental GT and the Pegasus Classic 500, which is inspired by Royal Enfield’s British World War II Flying Flea bikes—has gone a long way in promoting the brand value in more ways than one.