Toshiba overhauls India strategy

Toshiba overhauls India strategy

New Delhi: With the aim of having a better presence in the Indian electronics and personal computer market, Japan’s Toshiba Corp. has unveiled a new strategy for the country.

Toshiba India Pvt. Ltd will establish a research and development centre at its Gurgaon headquarters to localize and develop new products for India in India.

The company will also launch a new slew of new products customised for the country and start production of LCD TVs along with opening a call centre to provide customer support for all digital products.

Also on the cards is increasing the number of Toshiba stores to 6,000 from the current 3,500 stores by the end of March 2012.

The announcement comes on the back of estimates that the laptop market in the country will grow at an annual rate of 20% from FY2010 to FY2013, growing from 3.8 million units to 6.5 million.

The television segment is expected to grow 59% from FY2010 to FY2013, with unit sales climbing from 3 million to 12 million units.

Masayuki Ito, vice president, Toshiba Corp. Digital Products and Services Co., said, “India is an important market for us and we want to offer our customers here leading-edge products offering more functions. We target a 10% LCD TV share in FY 2012 and 15% share in FY2013, accelerating our previous announced plans, and 10% PC share in FY 2013."

While companies such as Dell and HP lead in the laptop market in the country, the TV segment is dominated by LG and Samsung.