Hector Beverages has nearly doubled its sales in the past six months, after it introduced Paper boat in August
New Delhi: An online shop next week, four new flavours in the next three months and a new production facility in Mysore next year, is how Hector Beverages, which introduced its first Tzinga energy drink three years ago, plans to guzzle a significant chunk of India’s ₹ 1,800 crore beverage market on the back of Paper boat, its curiously unorthodox brand of ethnic Indian drinks.
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