Sourav Ganguly turns entrepreneur, hires IIM-C graduate2 min read . Updated: 03 Mar 2014, 10:25 PM IST
The former cricketer chose the graduate for a 'niche brand management and marketing role' in his enterprise
Kolkata: Leveraging his on-field and now on-screen charisma, former Indian cricket captain Sourav Ganguly is looking to turn into an entrepreneur. And one of the first few recruits of his newly launched enterprise is going to be a management graduate from Indian Institute of Management Calcutta (IIM-C).
The southpaw, who now endorses various brands, runs cricket coaching centres and anchors television shows, went to the IIM-C in February to hire a student graduating this year for a “niche brand management and marketing role", the B-school said in a statement on Monday.
“We were given the impression that the person hired will be helping Ganguly build an enterprise out of his brand equity," said a spokesperson for IIM-C, adding that the graduate who signed up to join the cricketer’s firm doesn’t have any prior work experience. This person’s identity wasn’t disclosed.
Though Ganguly wasn’t immediately available for comment, it is learnt that he, for quite some time, has been looking to build his brand. “As he is getting into new business segments such as education, he didn’t want to depend on agents and brand management firms," said a close associate who didn’t wish to be named.
Unlike other sportsmen who continue to depend on external agencies, Ganguly according to his associate is of the view that the true potential of his brand can only be realised if he hired a top-notch professional exclusively for himself.
Meanwhile, IIM-C said despite the slowdown in the economy, its students were offered “significantly" higher compensation than in previous years—with a large number of banks and consulting firms hiring at the institute.
Details however weren’t disclosed. The batch of 2012-14 had about 460 students.
“Only a handful (of students) have not received job offers yet, but most of them are those who chose not to start a job immediately," said the spokesperson.
US e-commerce firm Amazon.com Inc. was the biggest recruiter this year—it made 16 offers to IIM-C students, including those made to students who had previously interned with it, the institute said.
Among consulting firms that hired at IIM-C were McKinsey and Co., Bain and Co., Boston Consulting Group Inc. (BCG) and AT Kearney Inc. BCG and Accenture Plc made 12 offers each—the highest in their peer group.
Among other financial services firms that hired from the institute were Bank of America Merrill Lynch, Royal Bank of Scotland Group Plc, Credit Suisse Group AG, Goldman Sachs Group Inc., BNP Paribas, Deutsche Bank AG, HSBC Holdings Plc, Standard Chartered Plc and Macquarie Capital.