NGO advertising: visibility counts6 min read . Updated: 02 Oct 2007, 12:42 AM IST
NGO advertising: visibility counts
A camera pans over a chain link fence. Behind it, dozens of uniform-clad children—boys in crisp white shirts and girls in plaid jumpers with red ribbons in their hair—beam as a simple acoustic guitar plays and a child’s voice hums in tune with the melody in the background. Cut to children holding up signs telling you what “we" don’t do.
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