Baseline Ventures to represent billiards champion Pankaj Advani
New Delhi: Sports marketing firm Baseline Ventures on Monday signed a three-year representation agreement with the billiards world, Asian and national champion Pankaj Advani.
According to a statement released by the company, Baseline Ventures will manage the 16-time world billiards and snooker champion’s brand endorsements and commercial interests.
“Pankaj Advani is one of the topmost athletes in India. We are really excited to have him on board . We look at unique individuals (athletes) and take pride in managing them. He is truly a world champion and a gentleman, the two ingredients which brands always want to be associated with,” said Tuhin Mishra, managing director and co-founder of Baseline Ventures.
Advani, who has won Arjuna Award, Rajiv Gandhi Khel Ratna and Padma Shri has the highest number of world championship gold medals won by any Indian athlete.
Born in Pune, Advani won his first world title (2003) when he was 18. He holds the world record for winning three ‘Grand Double’ at the IBSF World Billiards Championships in 2005, 2008 and 2014.
He is also the only person to have won all five billiards tournaments in a season (Junior National Championship, Senior National Championship, Asian Billiards Championship, World Billiards Championship (point format) and World Billiards Championship (time format)).
“It’s exciting to have Baseline Ventures represent me. They’re very professional and have done great work for the talent on their roster. I’m optimistic about this relationship,” said Advani, in the statement
Baseline Ventures also manages cricketer Ravindra Jadeja, shuttlers P.V. Sindhu and Kidambi Srikanth and child actor Zaira Wasim. The company recently launched an online sports management course ProBaseline in association with Learntron, a Chennai-based tech start-up. The three-month course focuses on strategic, operational, media and marketing management aspects of sports businesses.