Netflix looks for a thumbs-up as star ratings fade away
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San Francisco: Netflix’s video-streaming service is scrapping its familiar star-rating system, hoping to make it easier for its 94 million subscribers to signal whether they liked a movie or TV show.
The service is compressing its familiar one-to-five star system into a simpler choice of thumbs-up or thumbs-down. The change, which Netflix is unveiling on Wednesday, is aimed at soliciting more viewer feedback and helping the service make better program recommendations.
Although the stars will fade away after a decade on Netflix’s streaming service, they will still be used on Netflix’s smaller DVD-by-mail service , where they have been around 17 years.
Netflix thinks streaming subscribers will click more frequently on the thumbs.