Netflix, Amazon Prime, others line up ₹300 crore ad blitz3 min read . Updated: 11 Sep 2018, 12:05 AM IST
A host of independent OTT firms are advertising on television to promote the habit of on-demand viewing
New Delhi: The Indian arms of Netflix, Amazon Prime Video and other key video streaming platforms will spend an estimated ₹ 300 crore on advertising in 2018 to make individual viewing a habit instead of a fad, according to media buyers.
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