Sony India sets Rs350-crore ad campaign

Sony India sets Rs350-crore ad campaign

Kolkata: Sony India Thursday said it would spend Rs350 crore on advertisement which would help it achieve a sales target of Rs5,700 crore in 2010-11.

“We are aggresively campaigning and last year our advertisement spend was Rs250 crore which be Rs350 crore this year," Sony India senior general manager Sunil Nayyar said today.

“We are also aiming for a turnover of Rs5,700 crore this year as against Rs3,700 crore made in 2009-10," he said.

Three segments - LCDs, laptops and camera - are the major growth drivers for the company, Nayyar said.

Increase in the number of channel partners across the country had also contributed to a healthy sales growth of 46% to Rs2,600 crore in the first six months of the current fiscal over the corresponding period.

Nayyar, speaking on the sidelines of the launch of the Alpha NEX series cameras priced between Rs29,990 and Rs34,990, said the camera segment currently contributes 20% of the total sales.

“We are looking at a marketshare of 40% in camera in 2011-12," he said.