Indian families still watch TV together: BARC1 min read . Updated: 04 Oct 2018, 05:20 PM IST
Among television genres, GECs benefit the most from co-viewing, grabbing 52% of the viewership.
New Delhi: Despite its large population and rising affluence, India continues to be a nation dominated by single-television households. According to data from television monitoring agency BARC (Broadcast Audience Research Council), 98% of the 197 million TV homes in the country still have access to a single TV, which means most people still watch television together.
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