Mumbai: In a bid to get more media agencies and brands to adopt its platform and optimize association, Twitter India announced the launch of a multi-pronged agency awareness programme on Tuesday.

While agencies and brand marketers always had access to Twitter Flight School, the micro-blogging site’s free online education resource, allowing them to stay on top of the latest innovations on the platform and ideas to maximize campaign results, this initiative is hoping to push the envelope further.

The new initiative includes addition of new modules to the online course, allowing users to figure out how they can use the platform to optimize their marketing campaigns, as well as a new series of multi-city #GoLive agency bootcamps, and gamified learning through DIY postcards.

“The digital space moves at lightning speed, change is the only constant. Agencies know of Twitter, but not many know how best to leverage our latest tools in a way that adds value for their clients. To help increase the understanding as our platform and the industry evolves, we are working to engage more with marketers around the world so that they and their clients can use Twitter more effectively to reach and engage with target customers," said Simon Brockman, head of agency development, APAC & MENA, Twitter.

As far as the online course is concerned, Twitter has added new deep dive modules to Flight School that support marketers who are keen on leveraging premium content advertising from top broadcasters, sports leagues and content creators. Upcoming modules include the latest videos on Twitter and direct response features, key drivers of engagement for advertisers on Twitter.

More than 7,900 representatives from brands and agencies in the region have registered for the free online education program so far. Within a week in India, nearly 600 agency representatives have signed up for the programme, said a statement from the company.

Beyond the online resource, Twitter India will send weekly ‘Did You Know’ cards to agencies over a six-week period, to help agencies in achieving their marketing goals through gamified learning. These ‘Did You Know’ cards will contain interesting facts and trivia about Twitter’s advertising solutions, share best practices on how to target and build an audience on the platform, and deliver research insights to agency representatives, said the statement. Their knowledge will be tested with a weekly trivia quiz, hosted from @TwitterAdsIN.

The #GoLive agency bootcamps will be half-day learning sessions for agencies comprising of intensive training workshops aimed at bringing together Twitter experts from marketing, research, product and brand strategy to facilitate best practice sharing. More than 20 of these training sessions will be held with agencies across India, Indonesia, the Philippines and Singapore between August and September.

“As we move into a more adaptive marketing environment, at Mindshare we equip our team to plan media, keeping audience and their behaviour in mind. Twitter’s Flight school programme is a step towards helping our teams to understand the platform and integrate it seamlessly into our core planning product," said Prasanth Kumar, chief executive officer, Mindshare South Asia, in a statement from the company.

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