Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Industry / British beauty industry failing Asian consumers: Report
BackBack

British beauty industry failing Asian consumers: Report

British beauty industry failing Asian consumers: Report

Premium

PTI

London:The strength of the ‘brown pound´, the term referring to the purchasing power of British Asians - is growing exponentially, but the multi-billion pound British beauty industry largely ignores this important segment of consumers.

Shop owners in areas with large minority of Indian origin such as Southall, Ealing, Harrow and Wembley in London, Leicester, Birmingham and Bradford continue to stock favoured beauty products that are imported from the Indian sub-continent.

Few prefer to buy mainstream British beauty products. Products imported from India are endorsed by film stars such as Aishwarya Rai and others and are popular among women with roots in the Indian subcontinent.

A report by market analyst Mintel reveals that the 3.7 billion pound-a-year beauty industry is failing women from the Indian subcontinent and those of Afro-Caribbean origin.

It is also critical of stereotypical advertising featuring American style ‘white teeth and long hair´.

The report estimates the market for black, Asian and other minority makeup, skin and hair care to be worth 65 million pounds annually.

But there is no indication that the figure includes the large number of beauty products that are imported from the Indian subcontinent. People categorized as ‘ethnic minorities´ comprise 7.9% of the British population.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 12 Mar 2008, 12:40 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App