Indian consumers comfortable in sharing personal data online: report2 min read . Updated: 18 Oct 2017, 12:58 AM IST
Only 29% of consumers in India have concerns about the amount of personal data that brands have on them compared to 40% globally, shows a study by Kantar TNS
New Delhi: Brands need to be more responsible with data as Indian consumers are far more trusting than those in other countries when it comes to sharing their personal data online if it improves their user experience, according to a study by consulting firm Kantar TNS.
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