Grey’s creative edge to cost NIC Rs25 cr

Grey’s creative edge to cost NIC Rs25 cr

In the latest report by Spatial Access Media Solutions on advertising account movement for the period between 18 November-1 December, Grey (Kolkatta) won the largest creative account worth Rs25 crore from National Insurance Company.

Close after Grey was Dentsu Creative Impact, which was awarded the creative duties of ICICI Direct & ICICIdirect.com, adding a total of Rs20 crore to the agency.

Another big contract was given by Delhi Pradesh Congress Committee (DPCC), they split their creative and media account worth Rs20 crore between JWT & Crayons.

Among media movements, Zenith Optimedia won Rs20 crore worth of business with the media accounts of Micromax and Bharat Hotels.

Click here to read the detailed report

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