Mumbai: For a maverick, who runs an ad film production house, a scuba diving school, a restaurant and is known mostly for his motor mouth and willingness to offer office space and free advice to entrepreneurs, this was a long time coming.

Advertising filmmaker Prahlad Kakkar announced the launch of the Prahlad Kakkar School of Branding and Entrepreneurship in Mumbai on Wednesday. The school has been launched in association with Whistling Woods International, a media and communications institute set up by filmmaker Subhash Ghai.

The school will use the infrastructure provided by Whistling Woods International and offer two programmes to begin with. The first, a one-year course on ad filmmaking and branding will, beyond the basic curricular, also ensure that the students work on three advertising films before they finish their course. This will allow them to build a portfolio which they can use to find a job in the industry. The second course, a two-year fellowship in business and entrepreneurship, will end with the institute introducing the students to a panel of venture capitalists who will look to invest in their business ideas. The institute will offer only certificate courses as it is not recognized by any university or government body.

The students will, however, have access to mentors and industry experts such as Prahlad Kakkar, Subhash Ghai, Piyush Pandey, Capt. Gopinath, Mahesh Murthy, Kiran Mazumdar Shaw and Gary Kirsten, among others.

“We are extremely pleased to introduce the Prahlad Kakar School of Branding and Entrepreneurship here at our campus. We are always seeking like-minded associations to enhance the training we can provide under the WWI umbrella. While under our existing schools, we have courses on film, communication, media arts, fashion and music, the branding school will cover another important aspect of the media- and entertainment-based education. We are hoping the unique approach of Prahlad will help people to look at entrepreneurship and training with a brand new lens," said Subhash Ghai, chairman and founder of WWI.

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