After the resounding success of its debut collection in collaboration with the Victoria and Albert (V&A) Museum last year, British shoe brand Clarks has teamed up with it again. This time, the focus is the 1960s.

The 1960s in London was a time of change. From fashion to music, everything was changing. Women swapped their stilettos for chunky and kitten heels, for a modern take on the timeless slip-on. Men in suits picked up Chelsea boots or winkle-pickers.

Founded in 1852, V&A is the world’s largest museum of decorative arts and design.

Clarks was founded in 1825 by brothers Cyrus and James in Street, Somerset, in the UK. The firm today sells shoes in more than 35 countries.

Clarks’ latest collection is inspired by that decade and also by archives, as well as wallpaper and textile patterns popular in the swinging 1960s. The prints are vibrant, the styles reflect the past with a modern twist, and Clarks is hoping customers will love it.

“The latest collection brings to life the golden era of the 1960s when London was swinging and footwear design was undergoing a revolution," said Neil Beeson, head of retail at Clarks. “The collection with V&A is a new twist on the past. Our designers worked closely with the V&A museum and went back into the vast archives to uncover authentic pieces from the 1960s, and have given them a modern twist."

The women’s collection is inspired by Mary Janes and slingbacks, and the psychedelic-style print taken from the V&A archives. The men’s collection draws inspiration from designer Hardy Amies’s collections from the 1960s.

Standout details include revived winkle-pickers inspired by styles that Amies created back then and an overblown floral wallpaper pattern discovered among V&A’s extensive collection.

“With shared 19th century origins, we chose to partner with the V&A as we both share a passion for design, craftsmanship and the extraordinary legacy of British style," said Beeson. “The result is as unique as it is exciting."

In India, shoes from the V&A collection will only be available on Clarks’ website starting the last week of March. Prices start at 8,000 and 10,000 for women’s and men’s shoes, respectively.

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