Home >tech-news >news >Facebook wants you to blog now with its revamped Notes

New Delhi: Facebook has pulled out yet another trump card from its innovative pack of cards.

It has restyled and revamped Notes, part of Facebook’s initial features that was originally launched in 2006, for its 1.4 billion user base.

The upgrade was made public in a test post on Monday by Facebook employee and user John Biesenecker.

The new design and layout is simple, cleaner and pleasing to the eye, with an attractive picture and new typeface for the headline that makes the note akin to a blog post than an extended Facebook status. Additionally, there are no sidebars with ads popping out and disturbing the reading/writing experience.

So why has Facebook suddenly upgraded a not-so-popular product that until now wasn’t any different from a status update, especially when there is no dearth of other blogging platforms?

The reason would be elementary to those who follow the social media giant and understand the company’s raison d’être. It is to keep its audience trapped within the Facebook interface for as long as possible so that for them the Internet becomes synonymous with the social media platform.

The new Notes is designed to achieve this quite cleverly. The writing or blogging happens within Facebook so users are engaged within Facebook for longer. This ties in with Facebook’s larger game plan of keeping its audience hooked by keeping them within its ecosystem—be it by posting updates, reading articles via its Instant Articles platform, live video streaming and now with the revamped Notes feature.

In fact, the new Notes version looks very much like a blog publishing platform, Medium, that was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. Medium is used extensively by journalists and techies to share their views and opinion and is similar to the “like" system on Facebook to vote for best articles or stories. But unlike in Medium, Facebook users are assured of a built-in readership when they publish their Note on Facebook.

You can choose the audience you want to share the note with: the public (that means anyone including people off of Facebook can see it), friends of friends, your friends, or only you. Since your friends are connected to your Profile, whenever a note is published, it automatically appears in their News Feeds.

Getting started is pretty straightforward. Go to your profile, click on About, scroll down and click on Notes. Write your note, select your audience, click publish and it’s done. You can also save it as a draft and work on it later or discard if you please.

Will Notes work or not remains to be seen, but what is clear is Facebook’s desire to dominate the Internet.

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