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Business News/ Industry / India’s brand bazaar
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India’s brand bazaar

Livemint

A look at some of the iconic brands in India and the current ranking based on a study by IMRB International

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Marketing guru David Aaker defines brand equity as a combination of brand awareness, brand loyalty and brand associations. Top brands become a part of our collective consciousness. In India, the concept of brands is of fairly recent vintage. But even in the early years of independent India, there was Dalda and Air India, which built strong relationships with consumers. A look at some of the iconic brands in India and the current ranking based on a study by IMRB International.

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Published: 13 Jul 2014, 11:53 PM IST
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