Traditional marketing is dead3 min read 06 Apr 2015, 07:22 PM IST
Growth hacking is the new process where firms craft the product in such a way that encourages users to evangelize the product
Traditional marketing is dead. It is interruption marketing. If you are driving and see a billboard, it is essentially asking you to risk an accident to receive its message. How absurd is that? People see more than 5,000 messages every day and the cost of putting out a message is increasing.
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