Global e-commerce sales via mobiles may touch $638-billion mark by 2018: Study

The availability of e-commerce apps on mobile devices is driving sales and revenue, the study said

PTI
First Published6 Jul 2015
E-marketplaces are seeing a significant growth with the increase in Internet penetration and smartphone usage. Photo: Bloomberg<br />
E-marketplaces are seeing a significant growth with the increase in Internet penetration and smartphone usage. Photo: Bloomberg

New Delhi: Global e-commerce sales via mobile devices are likely to hit $638 billion by 2018, said a study by the Associated Chambers of Commerce of India (Assocham)-Deloitte. The availability of e-commerce applications on various mobile devices is helping drive sales and thus, revenue at present, said the study released today.

“E-tailers like Flipkart, Amazon and Jabong now get 50% of their revenues from consumers shopping on their mobile phones. Predictive analytics is helping the e-tailers provide better solutions real-time, enabling compelling user experience even on mobile screens,” Assocham secretary-general D.S. Rawat said. However, while shoppers want real-time, relevant, and personalised information and offers, retailers need to ensure this service comes with very strong privacy and security.

Trust, transparency, and protecting customer information will be critical to retaining loyalty as mobile retailing becomes the norm, stated the joint study. The launch of wearables such as Google Glass and Apple Watch opens up newer avenues for reaching out to customers.

The e-tailers are likely to keep an eye on developments on this front although it might be only an urban phenomenon at the moment, according to the study. E-marketplaces are seeing a significant growth with the increase in Internet penetration and smartphone usage. Internet-enabled handsets are making shopping a unique experience for buyers, it said.

The non-inventory-led B2C model also allows the e-commerce players to provide attractive discounts and offers that are difficult for inventory-led brick-and-mortar shops as well as pure e-tailers, the study pointed out. On the mode of payment, cash-on-delivery is the most preferred option in India, with 45% of shoppers using it, while 21% opt for debit cards and another 16% credit cards, the analysis found.

Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.MoreLess
HomeindustryGlobal e-commerce sales via mobiles may touch $638-billion mark by 2018: Study

Most Active Stocks

Ashok Leyland

226.75
10:28 AM | 27 MAY 2024
16.2 (7.69%)

Bharat Electronics

294.35
10:20 AM | 27 MAY 2024
-2.75 (-0.93%)

Zee Entertainment Enterprises

148.95
10:27 AM | 27 MAY 2024
-2.7 (-1.78%)

Tata Steel

175.50
10:29 AM | 27 MAY 2024
0.7 (0.4%)
More Active Stocks

Market Snapshot

  • Top Gainers
  • Top Losers
  • 52 Week High

Vishnu Prakash R Punglia

174.50
10:14 AM | 27 MAY 2024
14.1 (8.79%)

Clara Industries

240.00
09:59 AM | 27 MAY 2024
19.35 (8.77%)

Glenmark Pharmaceuticals

1,120.30
10:18 AM | 27 MAY 2024
84.9 (8.2%)

JBM Auto

2,124.30
10:29 AM | 27 MAY 2024
158.9 (8.08%)
More from Top Gainers

Recommended For You

    More Recommendations

    Gold Prices

    • 24K
    • 22K
    Bangalore
    74,045.000.00
    Chennai
    73,613.000.00
    Delhi
    73,180.000.00
    Kolkata
    73,325.000.00

    Fuel Price

    • Petrol
    • Diesel
    Bangalore
    99.84/L0.00
    Chennai
    100.85/L0.00
    Kolkata
    103.94/L0.00
    New Delhi
    94.72/L0.00
    OPEN IN APP
    HomeMarketsPremiumFor youGet App