Mumbai: Advertising and marketing services firm RK Swamy Hansa Group Monday said it has formed a marketing cell in the US to support Indian companies which want to enter that market. An all-American team will spearhead the cell in US, supported by client service from India.

The agency is looking to leverage its decade-long experience in the US under the agency Hansa USA catering to clients such as HP, Ally Bank, American Family Insurance and RCI, among others. It has a 20-member team across two offices, one in Chicago and another in Portland, Oregon. The company has operated for 42 years in India.

“This has been something that we have been contemplating for a while as our local clients would occasionally seek help when they were doing events in the US, launching their businesses there or even for customer assessment," said Shekar Swamy, group chief executive of RK Swamy Hansa in India. “We felt we needed to give it some framework and structure, which is why we created a cell," he added.

Swamy said there was a big thrust in building greater business relations with the US. “The ministry of commerce has stated its intent to encourage Indo-American trade to reach the $500 billion mark from $100-150 billion today. Even if a fraction of that happens, it is a great opportunity for Indian companies to address that market," he said. Not only does the agency understand the mindset of Indian companies, it also understands the American market well, he added.

The US cell will offer customer experience studies such as brand tracker studies, cost analysis, relationship assessments, IT hardware/software installation experience and much else including services like brand strength assessment and email marketing.

The service is geared to support the activities of companies across categories such as IT, pharmaceuticals, real estate, garments, banking, financial services and consumer goods.

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