Bates woos Cavin Kare’s haircare Rs25 cr creative biz from O&M

Bates woos Cavin Kare’s haircare Rs25 cr creative biz from O&M

One’s loss is another’s gain: This fortnight has been less volatile. Cavin Kare chose to move its haircare brands, "Chik" and "Meera", from O&M to Bates David Enterprise, adding Rs25 crore to Bates’ kitty. Among other major movements ONGC empanelled Rediffusion, Grey Worldwide, RK Swamy BBDO and Bates David to look after its communication requirements.

New advertisers like DB Realty and Franchise India Holdings Ltd appointed Rediffusion and Allied Media respectively, as their communication partners.

Click here to get a complete account movement update for this fortnight.

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